Adobe Summit EMEA 2018 Immersive Installation

An interactive, multisensory experience which was the focal point at the Adobe Summit 2018.

London, UK – 2018


Client: Adobe
Location, ExCeL Centre, London, UK
Interactive Concept: Cinimod Studio
Creative Agency: Taylor Bennett Partners
Physical Production: Hawthorn & Cinimod Studio
Digital Production: Cinimod Studio
Lighting Programming: Cinimod Studio
Music Composition: Cinimod Studio

Following the success of the interactive video wall created for the Adobe Summit in 2016, Cinimod Studio were fortunate to once again collaborate with the teams at Taylor Bennett and AV suppliers Hawthorn, to create the centrepiece for this year's EMEA Summit.

A truly multisensory experience was created that included light, sound, scent and facial recognition, alongside a tactile interface. The design team modelled a 6-metre diameter multifaceted globe which represented the core of Sensei, Adobe's artificial intelligence framework, upon which, content was displayed using 16 projectors. Such content was reflected on the accompanying LED floor, light rods, eight perimeter screens and 32 sponsor video walls, creating a dynamic and immersive experience. 

Delegates were invited to scan their lanyard upon entering the installation where they were met with a custom-designed interactive plinth. Facial expressions, in conjunction with their choice of eight 3D-printed coloured globes facilitated a highly personalised experience influenced by Adobe Sensei.

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