Continuing on from 2018’s immensely successful collaboration, Cinimod teamed up with Taylor Bennett and Hawthorn once again to push the envelope for Adobe’s EMEA Annual Summit.
London – 2019
Location: ExCeL Centre, London, UK
Creative Agency: Taylor Bennett Partners
Interactive Concept: Cinimod Studio
Physical Production: Hawthorn & Cinimod Studio
Digital Production: Cinimod Studio
Lighting Programming: Hawthorn & Cinimod Studio
Music Composition: Cinimod Studio
AV Supplier: Hawthorn
As part of our involvement in Adobe’s 2019 UK Summit, we designed a visually immersive and responsive seating area for the two day event.
Cinimod’s installation took the form of an anamorphic ‘A’, structured by pillars and visible as an ‘A’ only from a certain vantage point. The projection mapped walls displayed landscapes ranging from beaches and countryside to illuminated city skylines. In this way, the anamorphic ‘A’ installation became a nod to what inspires our designers on a daily basis - the complexities and wonders of the world, from the vastness of nature to the metropolis.
This installation was further enhanced by a small handheld ‘A’ (a reflection of the larger installation), which was fitted with an accelerometer - allowing visitors to interact with its larger version by creating movement responsive animations on the sculpture. Providing visitors with the power to control the landscape added a layer of tactility which was still in keeping with the calming nature of the seating zone.