Fire & Ice

An interactive homage to Robert Frost’s iconic poem.

Southampton, UK – 2017


Client: We Are The Fair/Hammerson
Location: WestQuay Shopping Centre, Southampton
Design & Concept: Cinimod Studio
Digital & Technical Production: Cinimod Studio
Physical Build: Cinimod Studio & PRG
LED Screen Provider: PRG
Sound Composition on Video: Cinimod Studio

Inspired by Robert Frost’s most well-known poem, Cinimod Studio produced an interactive art installation at WestQuay Shopping Centre in Southampton. The installation provides the viewing public with the unique opportunity to assume the personified role of either 'fire' or 'ice', rendering them an integral performer within the piece.

“Fire & Ice”
by Robert Frost

Some say the world will end in fire,
Some say in ice.
From what I’ve tasted of desire
I hold with those who favour fire.
But if it had to perish twice,
I think I know enough of hate
To say that for destruction ice
Is also great
And would suffice.

Presented in a magnificent landscape format, the two opposing elements react to viewers’ gestures. With increased movement, the ferocity of the fire and the glacial blizzard of the ice become more pronounced, thus triggering an explosive real-time transition of elemental particle simulations.Displayed on a monolithic LED video wall, the volume of light emanating from the piece further fills the public realm, encapsulating all passersby in its splendor. The aesthetic remains simple, yet powerful, and the juxtaposition of fluctuating movement creates an artistic and visually compelling reinterpretation of the beloved Frost prose.



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