A holographic reinterpretation of the rainbow-emitting prism from The Dark Side of the Moon.
London, UK – 2017
Client: Victoria & Albert Museum
Location: Victoria & Albert Museum, London
Design & Concept: Cinimod Studio
Digital & Technical Production: Cinimod Studio & Media Power House
Physical Build: Cinimod Studio & SetSquare
Sound Composition on video: Pink Floyd
With a lasting cultural influence that’s equal parts both pervasive and broad, Pink Floyd’s The Dark Side of the Moon, is a touch stone of twentieth-century rock which continues to inspire a multitude of musicians and artists, across a variety of media, to this day.
Heralding the group’s 50th anniversary, Pink Floyd: Their Mortal Remains at the V&A celebrates progressive rock’s most anonymous band whilst being instantly recognisable.
In a collaboration with V&A exhibition curators and surviving Floyd members, Nick Mason, Roger Waters and David Gilmore, Cinimod Holograms (Cinimod Studio studio's in house specialist hologram team), produced an installation that pays homage to not only one of the best albums ever made, but also the renegades which brought such genius to life.
Falling down the psychedelic rabbit hole, viewers to the exhibition have the unparalleled opportunity to bear witness to a holographic recreation of one of music’s most commercially successful and revered albums. Encapsulating the The Dark Side of the Moon‘s unique DNA, Cinimod recreated designers Storm Thorgerson and Aubrey 'Po' Powell’s infamous cover art in an illusionary medium.
“This prism, refracted into a spectrum, belongs to everybody.” – Storm Thorgerson
Whilst adhering to the original design, the studio’s recreation breathes new life into the iconic glass prism which disperses light into a colour spectrum. Still representing the three essential core elements of the album cover, the band’s stage lighting, the album lyrics, and original member, Richard Wright’s, request for “simple and bold”, the hologram presents a fascinating visual overload. Casting the viewer into an impossible atmosphere, the physical parallax defies reality, enabling observers to see what can only be perceived as endless space through the vignette. Hidden details afford layers of illusion in the form of a glittering night sky backdrop, complete with celestial nebulae, and the remarkable Great Pyramids of Giza (a source of inspiration for the refracting prism design).
Consequently, the holographic scene is an ethereal concoction of bespoke modern technology, innovative design, and a nostalgic reverence for Pink Floyd, their era and all of rock.