Through the magic of a holographic window display, Cinimod Studio created five different vignettes that represent Ralph Lauren Polo Sport’s core qualities.
New York City, USA – 2015
Client: Ralph Lauren
Design Concept and Video Content: Ralph Lauren (in-house team)
Hologram Technical Design and Installation: Cinimod Studio
Lighting Design and Programming: Cinimod Studio
Side Screens, Interactive Programming: Cinimod Studio
Audio Content: North v South / Cinimod Studio
Celebrating the release of their new Polo Sport line, Ralph Lauren commissioned Cinimod Studio for the launch of their first holographic and interactive window display.
Delivering a ground-breaking interactive shopfront at the Ralph Lauren flagship store on Fifth Avenue in New York City, the holographic display exhibited five different vignettes of athletes in action representing Polo Sport's core qualities of strength, speed, movement, and of course, style. Presented in a combination of differing visual effects, the athletes performed various workout routines; from jumping rope in the new PoloTech shirt, to the ‘bullet-time’ panorama of two boxers sparring.
Through meticulous planning and coordination, the holographic experience created the illusion of a massively increased depth to the otherwise narrow shopfront display. Combining a multitude of digital lighting points and LED video screens, the ‘reflected depth’ holograph effect appears luminous and convincingly realistic.
BEHIND THE SCENES
The holographic experience gives the appearance of massively increased depth to the otherwise narrow shopfront display. To achieve the flawless delivery of this groundbreaking effect, Cinimod Studio led the meticulous planning and coordination required between the various design disciplines and the technical requirements. Cinimod worked closely with Ralph Lauren’s own in-house team on the content and overall layout, and then deployed a multi-disciplinary team from their London studio to spend several days and nights on site to execute the technical build.