London Eye Election Mapping for Facebook

In the countdown to the 2015 General Election, Facebook presented their election data onto the Coca-Cola London Eye in a luminous pie chart design.

London, UK – 2015

Credits:

Client: Facebook
Location: Coca-Cola London Eye, London
Creative Agency: Bompas & Parr
Programming: Cinimod Studio

At 9:30pm each night, a kaleidoscopic light show, produced by Bompas & Parr and programmed by Cinimod Studio, illuminated the Coca-Cola London Eye. Individual colours represented each political party’s level of discussion from the 52 million interactions observed online. The greater the conversation about a particular party, the more it overtook London’s iconic landmark, thus building a physical manifestation between social and political discussion.

The various light shows over consecutive evenings were as follows:

Friday 1 May: The main political parties discussed on Facebook

Saturday 2 May: The main political parties discussed on Facebook by men

Sunday 3 May: The main political parties discuss on Facebook by women

Monday 4 May: The top five election-related issues discussed on Facebook

Tuesday 5 May: The main political parties discussed on Facebook in Scotland

Wednesday 6 May: The main political leaders discussed on Facebook

Thursday 7 May: Pre-election polls

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