Innovative technology fuses with fashion to create a whole new personalisation process for Ralph Lauren’s distinctive Ricky Bag.
Los Angeles, USA – 2016
Client: Ralph Lauren
Design Concept: Ralph Lauren (in-house team)
Hardware and Software Development: Cinimod Studio
Programming and Electronic Design: Cinimod Studio
Installation: Cinimod Studio
Through physically interacting with a leather interface embedded with bespoke electronics, Cinimod Studio enabled Ralph Lauren customers at the flagship Beverly Hills store to personalise their own Classic Ricky, Soft Ricky, Tiffin and Drawstring bags via a truly unique in-store experience.
The unique leather table top interface provides buyers with the opportunity to select and move a collection of various leather and alligator samples to specify the colour, lining type and metal finish of their bag. Further opportunity for customisation is made possible through the use of an integrated capacitive touch alphabet which affords customers the ability to add unique engraving and monogramming of initials.Commencing the experience at an iPad interface, customers’ selections are logged within individual sessions, thus generating unique product codes that can be revisited for purchase. Throughout the process, a digital real-time view of the bag is presented on a transparent OLED screen which continually updates with the customer’s selected texturing, colourisation and form choices.
Encompassing a range of intricate bespoke RFID, LED and capacitive touch PCV technology layered within the table’s interior, direct communication to a mobile application and a custom back-end server produce beautiful high-resolution graphics displayed on the cutting-edge OLED screen.
The overall experience is a truly advanced combination of physical and digital technologies.
BEHIND THE SCENES