Spirit of Ecstasy for Inside Rolls-Royce

Cinimod Studio were commissioned by London agency Imagination to produce unique and engaging artworks for the "Inside Rolls-Royce" exhibition held at the Saatchi Gallery.

London, UK – 2014

Credits:

Client: Rolls-Royce
Location: Saatchi Gallery, London
Creative Agency: Imagination
Physical Production: Cinimod Studio
Music Composition: North v South/Cinimod Studio

The public were invited to transform themselves into the brand’s iconic ‘Spirit of Ecstasy’ via a light particle animation and video wall. Using cutting edge software, the dormant state of the angelic figure was dynamically transformed into a live interactive performance upon the viewer’s presence in front of the screen. Amidst a shower of golden sparkles echoing the participant’s silhouette, the Spirit of Ecstasy was brought to life in a stunning real-time visual performance in which an interactive soundscape further enhanced the immersive experience.

Also displayed was ‘Wood Wall’, another Cinimod Studio artwork which celebrated particular aspects of Rolls-Royce’s incredible design and craftsmanship.

The nine pristine white rooms of the Saatchi Gallery served as the perfect backdrop for this exhibition which explored and celebrated the rich colours, textures, design and customisation culture of Rolls-Royce. The interactive installations produced by Cinimod Studio were cutting edge in their design and execution, and through the close collaboration with Imagination and Rolls-Royce, they were a successful embodiment of the luxury brand.

The multi-sensory exhibition toured the world, from Berlin to Dubai, Shanghai to Los Angeles, and beyond.

 

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