Snog - Covent Garden

Cinimod Studio designed the fourth London location for Snog Pure Frozen Yogurt: a surreal orchard of seating and twisting trees reaching up to an undulating canopy of light.

London, UK – 2010


Client: Snog Pure Frozen Yogurt
Location: Covent Garden, London, UK
Architecture & Lighting: Cinimod Studio
Branding & Graphic Design: ico Design
A/V Design & Installation: Inspired Dwellings


Located at 5 Garrick Street, the site was once the location of an apple store, dating back to the 1860s. This provided the inspiration for the contemporary design, in which a modern-day orchard of trees reach up towards a sky canopy of perpetually animated light which gently pulses and sways in the imagined breeze of an idyllic day.

Below this canopy lies the grass lawn, with a white fallen tree branch providing the main seating. Surrounding this branch are the Shitake mushroom stools by Marcel Wanders and marble topped tables familiar from previous Snog stores.

The feature ceiling is comprised of thousands of individually controllable LED globes, descending on stainless steel rods set to specific lengths. Similar to other Cinimod Studio projects, these lights and their control systems are bespoke products developed in-house for the application.

Psychedelic visuals grace the white glass wall, adding further to the surrealist atmosphere of a unique store that is described as ‘Alice in Wonderland-esque’.

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