Snog - South Kensington

Cinimod Studio worked closely with branding agency ico Design to bring the first Snog Pure Frozen Yogurt store to life.

London, UK – 2008


Client: Snog Pure Frozen Yogurt
Location: South Kensington, London, UK
Architecture & Lighting: Cinimod Studio
Branding & Graphic Design: ico Design
A/V Design & Installation: Inspired Dwellings


Tasked with evoking the feeling of a perfect, never-ending summer, Cinimod delivered an interior that is deliberately quirky, with a photographic grass floor, and a ‘digital sky’ which adjusts to the mood of the store throughout the day.

The primary interior surfaces are all of standard architectural finishes that have been tweaked to perform new design functions. The seamlessly printed ‘grass’ floor is a commercial first, as is the digital ceiling with its fully integrated services. For the white glass walls, ico Design created a graphic interpretation of British Flowers. At ground level, the Shitake mushroom stools from Moroso, designed by Marcel Wanders, compliment the bespoke marble tables on turned wood bases, thus creating a contemporary and relaxed take on garden furniture.

Snog was the first store to feature a fully digital ceiling, which had been seamlessly inserted as a key element within the design. Over 3,000 individually controllable LEDs had been deployed behind a Barrisol stretched plastic ceiling in order to create a bright light box video surface. Digitally captured and manipulated clouds move gently across the store, with their colour and speed determined by the time of day.

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