The artwork covers 20 meters at street level and consists of 109 individually shaped black steel profiles sandwiching illuminated acrylic which responds to the movements of passers-by. Each profile shape echoes ornamental finials found around Westminster, connecting Soho’s decorated past with its new incarnation as a media hub.

Complementary colours offset patterns created by movement recorded by invisible sensing technology, producing a constantly changing artwork that will engage and delight for many years to come.