Snog Covent Garden
Cinimod Studio has designed the fourth London location for Snog Pure Frozen Yogurt: a surreal orchard of seating and twisting trees reaching up to an undulating canopy of light.
Located at 5 Garrick Street, the site was once the location of an apple store dating back to the 1860′s. This provided the inspiration for the contemporary design, in which a modern day orchard of trees reach up toward a sky canopy of perpetually animated light, gently pulsing and swaying in the imagined breeze of an idyllic day.
Below this canopy lies the grass lawn, with a white fallen tree branch providing the main seating. Around this branch can be found Shitake Mushroom stools by Marcel Wanders, and the marble topped tables familiar from the previous Snog stores.
The feature ceiling is comprised of thousands of individually controllable LED globes, descending from the glowing ceiling on stainless steel rods set to specific lengths. Similar to other Cinimod Studio projects, these lights and their control systems are bespoke products developed by Cinimod Studio for the application.
Psychedelic visuals graces the white glass wall, adding further to the surrealist atmosphere of a unique store that is already being described as “Alice in Wonderland”.
Credits
Architecture and Lighting Design:
Cinimod Studio
Main Contractor:
Vivid Interiors
Branding:
ICO Design
Digital Lighting Design and Programming:
Cinimod Studio
Architectural Lighting:
Deltalight
Related:
This forms part of our on-going architectural and lighting design work for Snog, as seen in the Snog Pure Frozen Yogurt Stores at Soho, South Kensington and Westfield Shopping Centre.
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