Cinimod’s design built upon the brand identity created by ico Design and evolved the strong architectural vision created in the first Snog store (South Kensington), whilst introducing a different quirk in the design: the bubbling ceiling. This lighting feature is comprised of 700 glass globes containing LED lights and presents a new level of visual excitement and public engagement.

Under this effervescent ceiling, a gleaming white counter reached almost the full length of the store, presenting the assorted fresh and baked Snog toppings within in an elegant glass cabinet. Marcel Wander’s Shitake stools have once again been used for the seating, arranged around bespoke tables. Towards the rear of the store, the curved super-pink walls meet the icy-cold glass wall which provides the canvas for seasonal works by guest artists.