Cinimod Studio is the creator of MOIR, an entirely new format of immersive storytelling that blends art, technology and architecture. Conceived, designed and produced by our team, MOIR redefines what it means to “step inside” a narrative, transforming visitors from passive spectators into active participants.
With permanent venues open in Brussels and Paris, MOIR has already captured extraordinary attention. The Paris show TOI and its Brussels counterpart have become cultural phenomena, drawing high ticket sales and generating huge popularity on social media as visitors share their uniquely personal journeys. Each location features a sequence of custom-built rooms where responsive lighting, holography, sensors and spatial sound create living environments that adapt to every guest’s choices.
This success is only the beginning. MOIR is expanding to more countries with additional permanent venues already in development. Alongside these new destinations, Cinimod Studio is creating a pipeline of shows built from both proprietary and licensed intellectual properties, ensuring that each new chapter offers a fresh, world-class experience rooted in the same spirit of innovation.
More than the next generation of immersive experiences, MOIR represents a whole new format for cultural engagement, fusing bespoke architecture, interactive technology and deeply human storytelling. At Cinimod Studio, we’re proud to be at the forefront of this evolution, shaping the future of immersive worlds on a global stage.