FIRE & ICE

AN INTERACTIVE HOMAGE TO ROBERT FROST’S ICONIC POEM.

SOUTHAMPTON, UK – 2017

Inspired by Robert Frost’s most well-known poem, Cinimod Studio produced an interactive art installation at WestQuay Shopping Centre in Southampton. The installation provides the viewing public with the unique opportunity to assume the personified role of either 'fire' or 'ice', rendering them an integral performer within the piece.

Presented in a magnificent landscape format, the two opposing elements react to viewers’ gestures. With increased movement, the ferocity of the fire and the glacial blizzard of the ice become more pronounced, thus triggering an explosive real-time transition of elemental particle simulations. Displayed on a monolithic LED video wall, the volume of light emanating from the piece further fills the public realm, encapsulating all passersby in its splendour. The aesthetic remains simple, yet powerful, and the juxtaposition of fluctuating movement creates an artistic and visually compelling reinterpretation of the beloved Frost prose.

WESTQUAY

CLIENT

We Are The Fair/Hammerson​

DESIGN & CONCEPT

Cinimod Studio

DIGITAL & TECHNICAL PRODUCTION

Cinimod Studio

PHYSICAL BUILD

Cinimod Studio & PRG

LED SCREEN PROVIDER

PRG

CLIENT

We Are The Fair/Hammerson​

DESIGN & CONCEPT

Cinimod Studio

DIGITAL & TECHNICAL PRODUCTION

Cinimod Studio

PHYSICAL BUILD

Cinimod Studio & PRG

LED SCREEN PROVIDER

PRG​