LEGENDS

A HOLOGRAPHIC INSTALLATION OF RALPH LAUREN ACCEPTING THE "DESIGN LEGEND" AWARD.

LONDON, UK – 2018

Ralph Lauren’s 50th year in the fashion industry garnered him the deserved recipient of the "Design Legend" accolade at the GQ Men of the Year 2018 Awards.

 

Despite preparations for the anniversary event requiring Mr Lauren’s presence in New York, the GQ and Ralph Lauren teams wanted to create a unique and special moment for the honour.

 

In line with the innovation and creativity Ralph Lauren has adopted throughout his career, a holographic installation seemed a fitting method for accepting such a prestigious award.

 

Cinimod’s in-house hologram design team designed a staged box that sat independently away from the main stage and created a stunning piece of theatre. The design allowed for the physical presenter, actor James Norton, to stand alongside a virtual Ralph Lauren and present the award.

 

Rear projected onto a holographic scrim, the audience were treated to an entertainingly playful display that was both innovative and charming, much like Ralph Lauren himself.

RALPH LAUREN

CLIENT

Ralph Lauren & GQ Magazine

DESIGN & CONCEPT

Ralph Lauren & Cinimod Studio

HOLOGRAM PRODUCTION

Cinimod Studio

PHYSICAL BUILD

Timebased & Diagon

CLIENT

Ralph Lauren & GQ Magazine

DESIGN & CONCEPT

Ralph Lauren & Cinimod Studio

HOLOGRAM PRODUCTION

Cinimod Studio

PHYSICAL BUILD

Timebased & Diagon