McLaren needed to create a unique, experiential environment in which the world’s greatest thinkers could interact in a physical space where lighting, video and audio were so tightly integrated that the users became seamlessly immersed within the innovative environment.

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Cinimod Studio worked equally closely with the McLaren team, creating lighting, audio, video components and the control system within the centre to maximise the integrated feeling. The video content across the surrounding screen is seamlessly merged with the lighting, while the 20 channel surround sound system enhances the spatial awareness of the user within the space.

Cinimod collaborated with Wing TV to showcase content that demonstrated the immense immersive power of the space. The lead film illustrated the power of thought leadership and used the metaphor of the “the butterfly effect” to illustrate what powerful, positive change could look like.

MCLAREN