THE LEAF

CINIMOD STUDIO WERE TASKED WITH LAUNCHING THE GROUNDBREAKING NEW NISSAN LEAF ELECTRIC VEHICLE.

OSLO, NORWAY – 2017

To celebrate the launch of Nissan’s next generation LEAF, Cinimod Studio created an engaging premiere which brought the electric vehicle to life through a projection mapped performance.

 

Eager to illustrate the sustainable "second life" possibilities for EV lithium-ion batteries following their automotive usage, Nissan tasked Cinimod with realising a visual narrative which was both captivating and compelling.

 

Working closely with global communications marketing firm Edelman to conceive a concept and setting which exemplified the vehicle's innovative technology, the studio's in-house team used four high-powered projectors to map the designed performance onto a physical LEAF during its official launch at the Nissan Futures 3.0 event in Oslo, Norway.

 

Set in front of a backdrop displaying bespoke animations, projectors and video mapping software facilitated the illusion of the car travelling through playful scenarios depicting options for the batteries' various "second life" usages.

 

A dynamic and energetic musical score synced harmoniously with the animation.

NISSAN

CLIENT

Nissan

CREATIVE AGENCY

Edelman

DESIGN & CONCEPT

Cinimod Studio

DIGITAL & TECHNICAL PRODUCTION

Cinimod Studio

SOUND COMPOSITION

Cinimod Studio​

CLIENT

Nissan

CREATIVE AGENCY

Edelman

DESIGN & CONCEPT

Cinimod Studio

DIGITAL & TECHNICAL PRODUCTION

Cinimod Studio

SOUND COMPOSITION

Cinimod Studio