For the 2024 Christmas season, Cinimod Studio has once again redefined the art of the festive window display, creating a series of interactive experiences for Ralph Lauren’s flagship stores in New York, London, Chicago and Tokyo. Drawing on Ralph Lauren’s rich heritage and the whimsical spirit of the holidays, the windows transform the Polo Bear (the brand’s beloved mascot) into a lifelike, AI-powered character who delights passers-by with charm, wit, and interactivity.

At the heart of this year’s design is the Polo Bear, styled in festive attire and animated with real-time responsiveness. Using advanced motion and behavioural modelling, the bear greets visitors, waves, and even appears to sip a martini or hot chocolate as shoppers stop to watch. Visitors can pose for selfies with the bear, who reacts spontaneously, creating a magical, one-of-a-kind encounter every time.

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This project marks another milestone in Cinimod Studio’s ongoing collaboration with Ralph Lauren, combining immersive design, technical expertise, and storytelling to bring brand icons to life.