WONDERTREE

Cinimod Studio was invited by Ralph Lauren, as part of our ongoing collaboration to develop ground-breaking immersive experiences, to deliver a headline installation for the 2025 Ryder Cup in New York.

 

For this landmark event we created two real-time golf putting simulators featuring Ralph Lauren’s iconic Polo Bear. Far more than a standard golf simulator, the experience blended physical play with seamless digital animation. Visitors could step up and putt while the Polo Bear responded instantly, creating an experience that was both playful and deeply immersive.

 

At the heart of the installation was bespoke hardware and software designed by Cinimod Studio. Our custom sensor system tracked the golf ball as it passed beneath the LED screen, triggering perfectly timed reactions on the giant video walls. This immediate responsiveness ensured continuity and created a striking illusion of the Polo Bear truly “playing” alongside each guest.

 

The result was an unexpected and unforgettable moment: a fluid, beautiful interaction that surprised players and delighted audiences. It drove extraordinary visitor numbers and spread rapidly across social media, with major sports stars and public figures sharing clips of themselves taking on the Polo Bear on the green.

 

Through this project, Ralph Lauren and Cinimod Studio once again demonstrated how cutting-edge interactivity and elegant design can transform a branded experience into a piece of living theatre.