DEERUPT

AN IMMERSIVE ENVIRONMENT TO MARK THE LAUNCH OF THE HOTLY ANTICIPATED ADIDAS ORIGINALS DEERUPT RUNNER.

LONDON, UK – 2018

In collaboration with StudioXAG, Cinimod Studio created a digitally interactive experience to launch Adidas Originals’ Deerupt runner.

 

Drawing inspiration from the shoe’s distinctive mesh overlay, an immersive environment was created within Adidas Originals Foubert’s Place store which invited customers to interact with the Deerupt runner.

 

Projected onto two principal walls using ultra short throw projectors, a grid-wrapped enclosed space was created, inside which a Deerupt shoe was displayed. RFID tracking technology disguised within the runner allowed customers to ‘disturb the grid’ by lifting the shoe from the plinth. Doing so created an interactive spectacle as the projected mesh warped in unison and transformed in colour with the shoe’s every movement.

ADIDAS ORIGINALS

CLIENT

Adidas Originals

 

CREATIVE AGENCY

StudioXAG

DESIGN & CONCEPT

StudioXAG & Cinimod Studio

TECHNICAL PRODUCTION

Cinimod Studio

SOUND COMPOSITION

Cinimod Studio

CLIENT

Adidas Originals

 

CREATIVE AGENCY

StudioXAG

DESIGN & CONCEPT

StudioXAG & Cinimod Studio

TECHNICAL PRODUCTION

Cinimod Studio

SOUND COMPOSITION

Cinimod Studio