Playing on Itsu’s core brand icon – the butterfly – the lighting feature captivates audiences with an impressive presence, creating a visual identity that renders the restaurant instantly recognisable upon entering the terminal.

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Cinimod continued their original concept for Itsu by conveying the motion of a butterfly as it travels through space. Implementing bespoke lighting control at each butterfly, light passes through the wings, providing a sense of movement to the static structure.

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A dramatic 12 metre angled mast supports a tensioned system of steel cables from which a canopy of 72 dichroic butterflies hang. With wings covered in dichroic film which reflects light onto the ceiling and shimmers down to diners below, a striking colour shift is created, dependent on the location of the viewer.

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Thus, the surreal lighting feature provides an adventurous and stunning addition to not only the Itsu restaurant, but Terminal 5 as a whole.