CINIMOD'S INNOVATIVE DESIGN PROCESS HAS CREATED AN ICONIC BRAND IDENTITY ACROSS LONDON.
LONDON, UK – 2014
As part of a promotional drive for Ralph Lauren’s Create Your Own Polo line, Cinimod Studio was commissioned to provide a unique technological solution for a digital overlay of content across three controllable mannequins.
Set against the polo display, each mannequin presents a blank canvas upon which dynamic content displaying the various offerings and customisation options are projected.
Cinimod’s bespoke software control and motorised turntable ensures the mannequins rotate smoothly and quietly, with the images dynamically aligning in real time. The method presents an artistic approach, animating the logos and bringing them to life, whilst including abstract effects and visuals in line with the brand identity.
The tailor-made hardware and software offers a durable, innovative and stable solution for the retail environment, whilst promoting optimum controllability. Phosphor laser projectors were selected based on their resolution, longevity, level of maintenance, heat production and noise level.
SNOG PURE FROZEN YOGHURT
Snog Pure Frozen Yoghurt
Snog Bus, London – 2014
The Bentall Centre, Kingston upon Thames – 2014
Islington, London – 2013
Marylebone, London – 2013
St John's Wood, London – 2013
Chelsea, London – 2011
Covent Garden, London – 2010
Soho, London – 2009
Westfield London – 2009
South Kensington, London – 2008
ARCHITECTURE & LIGHTING DESIGN