MAGIC POLO

AN INTERACTIVE EXPERIENCE TO CUSTOMISE THE CLASSIC RALPH LAUREN POLO.

LONDON, UK – 2016

As part of a promotional drive for Ralph Lauren’s Create Your Own Polo line, Cinimod Studio was commissioned to provide a unique technological solution for a digital overlay of content across three controllable mannequins.

Set against the polo display, each mannequin presents a blank canvas upon which dynamic content displaying the various offerings and customisation options are projected.

Cinimod’s bespoke software control and motorised turntable ensures the mannequins rotate smoothly and quietly, with the images dynamically aligning in real time. The method presents an artistic approach, animating the logos and bringing them to life, whilst including abstract effects and visuals in line with the brand identity.

 

The tailor-made hardware and software offers a durable, innovative and stable solution for the retail environment, whilst promoting optimum controllability. Phosphor laser projectors were selected based on their resolution, longevity, level of maintenance, heat production and noise level.

RALPH  LAUREN

CLIENT

Ralph Lauren

DESIGN & CONCEPT

Ralph Lauren in-house team

HARDWARE & SOFTWARE

Cinimod Studio

PRODUCTION DESIGN & INSTALLATION

Cinimod Studio

ANIMATION DESIGN

Made by Radio

CLIENT

Ralph Lauren

DESIGN & CONCEPT

Ralph Lauren in-house team

HARDWARE & SOFTWARE

Cinimod Studio

PRODUCTION DESIGN & INSTALLATION

Cinimod Studio

ANIMATION DESIGN

Made by Radio