The public were invited to transform themselves into the brand’s iconic 'Spirit of Ecstasy' via a light particle animation and video wall. Using cutting edge software, the dormant state of the angelic figure was dynamically transformed into a live interactive performance upon the viewer’s presence in front of the screen. Amidst a shower of golden sparkles, echoing the participant’s silhouette, the Spirit of Ecstasy was brought to life in a stunning real-time visual performance in which an interactive soundscape further enhanced the immersive experience.

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Also displayed was 'Wood Wall', another Cinimod Studio artwork which celebrated particular aspects of Rolls-Royce’s incredible design and craftsmanship.

'Wood wall' allowed for a tactile and physical experience and gave the user the power to control the orchestral soundtrack and warp and distort the visual patterns.

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The multi-sensory exhibition toured the world, from Berlin to Dubai, Shanghai to Los Angeles, and beyond.