A CINEMATIC IMMERSIVE INSTALLATION TO CELEBRATE RALPH LAUREN’S MOMENTOUS 50TH ANNIVERSARY.
NEW YORK CITY, USA – 2018
In celebration of Ralph Lauren's 50th anniversary, Cinimod Studio were engaged by the fashion house to design an ambitious headlining event at New York Fashion Week.
Bold, strong architectural tectonics were poignantly complemented by the external mirror finish. The resulting collage of reflections simultaneously echoed the autumnal colours of the park and mirrored the key narrative of 'Reflection'.
Stepping inside the installation, guests were drawn into a cinematic, immersive journey depicting key moments taken from the 50 years of Ralph Lauren’s rich archive of fashion and media.
The design technology used for the Ralph Lauren event was the first time Cinimod showcased their new cutting-edge multi-plane holographic technique outside of the design team's research lab.
Complementing the mirrored media installation were a series of 16 LED vertical totems delivering synchronised content from Ralph Lauren's vast trove of archival footage highlighting the label and designer's illustrious history.
RALPH LAUREN 50TH ANNIVERSARY
DESIGN & CONCEPT
Ralph Lauren & Cinimod Studio
HOLOGRAM & DIGITAL PRODUCTION