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PROJECT

THE CLOUD

THE ONGOING COLLABORATION RESULTED IN A MESMERISING INTERACTIVE CLOUD.

LONDON, UK – 2019

2018’s faceted globe was bold, imposing and demanded your attention, but this year we wanted to play with space and time by immersing the environment in a slightly more artistic manner and design with elegance and beauty. 

 

The result was a mesmeric floating cloud that pulsed and undulated in waves, rising and falling with an effortless charm paying homage to Adobe's Cloud software.

84 DMX driven wind fans simulated and drove patterns creating dynamic motions which were illuminated by DMX controlled lighting.

 

An interactive control station allowed guests to control colour via a 360 degree laser cage. The visual reward was not only seeing your interaction drive the colour of a large scale installation, but the rich and hypnotic lasers shimmering on your hand.

A bespoke cinematic soundtrack complimented the experience.

ADOBE SUMMIT EMEA 2019

CLIENT

Adobe & Taylor Bennett Partners

DESIGN & CONCEPT

Cinimod Studio & Taylor Bennett Partners

PHYSICAL BUILD

Hawthorn & Cinimod Studio

THE CLOUD

ADOBE SUMMIT EMEA 2019

WINNER: LIGHT ART PROJECT OF THE YEAR

CLIENT

Adobe & Taylor Bennett Partners

DESIGN & CONCEPT

Cinimod Studio & Taylor Bennett Partners

PHYSICAL BUILD

Hawthorn & Cinimod Studio