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AN INTERACTIVE INFINITY TUNNEL THAT MARKS THE ENTRANCE OF THE INAUGURAL TOCA SOCIAL EXPERIENCE.
LONDON, UK – 2021
Inspired by the atmosphere inside the players tunnel before the kick off of a big game, this digital interpretation utilises eleven metres of blackened mirror surrounded by nineteen arcs of light.
On triggering a hidden break beam sensor at the entrance of the tunnel the arcs are brought to life; dancing along the length of the tunnel while mirroring the visitors’ movement.
Sound design enhances the experience. The crowd intensity is palpable and increases with each step the visitor takes.
TOCA TUNNEL 2021
CLIENT
TOCA Social
DESIGN & CONCEPT
Cinimod Studio
INTERACTIVE DESIGN
Cinimod Studio
SOUND DESIGN
Cinimod Studio
CLIENT
Adobe & Taylor Bennett Partners
DESIGN & CONCEPT
Cinimod Studio & Taylor Bennett Partners
PHYSICAL BUILD
Hawthorn & Cinimod Studio
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