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AN INTERACTIVE INFINITY TUNNEL THAT MARKS THE ENTRANCE OF THE INAUGURAL TOCA SOCIAL EXPERIENCE.

LONDON, UK – 2021

Inspired by the atmosphere inside the players tunnel before the kick off of a big game, this digital interpretation utilises eleven metres of blackened mirror surrounded by nineteen arcs of light.

 

On triggering a hidden break beam sensor at the entrance of the tunnel the arcs are brought to life; dancing along the length of the tunnel while mirroring the visitors’ movement.

 

Sound design enhances the experience. The crowd intensity is palpable and increases with each step the visitor takes.

TOCA TUNNEL 2021

CLIENT

TOCA Social

DESIGN & CONCEPT

Cinimod Studio

INTERACTIVE DESIGN

Cinimod Studio

SOUND DESIGN

Cinimod Studio

CLIENT

Adobe & Taylor Bennett Partners

DESIGN & CONCEPT

Cinimod Studio & Taylor Bennett Partners

PHYSICAL BUILD

Hawthorn & Cinimod Studio